Palo Fierro Tequila
Palo Fierro is a limited series in a tequila brand that promotes conservation for public lands and National Parks. I wanted to focus on creating a sustainable brand in a relatively unsustainable field: Tequila. This brand gives everyone the chance to support the land through each bottle purchased. Sustainability has always been a staple in my designs and being able to apply it to packaging and product design is my overall goal, along with showcasing the beauty of the southwest.
Note: All photos (both on label & of product) are my own and all products were made real.
Árbul de Palo Fierro
The backbone and icon of the brand is the Desert Ironwood Tree. For this concept, I wanted to remain within the realms of sustainability and keeping a natural brand look. This tree is native to Northern Mexico, New Mexico, and Arizona and has wood so dense that it can survive for 1600 years with very little water and in some cases even survived wildfires. This tree mirrored the overall brand goals of strength, resilience and a long lasting impact on our environment.
